WordPress has become the most significant avenue for creating and supporting websites across the globe. It is the easiest way to build and have a comprehensive website without paying through the nose for someone to code and custom build one. WordPress hosting services have vastly increased over the past few years, and shared WordPress hosting remains standard among top-rated web hosting sites. Even though WordPress is easy to navigate and utilize, there are certain things you need to know before taking on development with WordPress. Here is everything you need to know before you start developing with WordPress.
Goals and Objectives
Before you can even begin to fathom what theme or specialized plugins your need for a WordPress site, you need to understand the goals and objectives of the client it is being built for. What do they hope to achieve from the site? Is it for being designed as an authority site to build a brand, increase leads, grow the company email list, or initiate more sales? Objectives for the site can be achieving the desired conversion rate, having a reduced bounce rate, or even helping obtain more conversation or engagement opportunities for the business. Ensure you know the goals or objectives for the client and be specific about them.
How Will The Site Be Used?
This might seem like a part of the goals and objectives, but it is slightly different. The format for creating a WordPress site can run in many directions, and therefore, it is ideal for determining what the client wants from their site. Understand if the client intends on using their site for eCommerce, registration, uploading content, course enrollment, and make them tell you precisely what their business entails and requires from the website, so nothing gets overlooked.
Understand the Target User
A website cannot be designed to attract everyone as each person has varied tastes, so you need to know a bit about the type of person attracted to the business you are working for. Are they more adaptable for a specific age group or demographic? Asking these questions will help you tailor the theme and design of the WordPress site to the user providing them with an engaging experience and increasing traffic to the site.
Know What Customers for the Business Search For
Proper SEO for any WordPress site is essential to increase traffic and bring validity. Take time to examine blog posts, offers, products, services and utilize analytics to determine what those searching for the company might type into a search engine.
What is Offered By the Business?
When you take time to examine websites for other businesses, you can see what they are selling, which is a crucial element in developing any site. Sites that sell services will be different from sites that offer physical products, just as a company that offers tutorials and webinars will be slightly different from live shows and events.
Actions That Visitors are Intended to Take
Apart from buying their products, what does the business expect visitors to their site? Businesses vary by what they expect, and the WordPress site should support what the client expects customers to do. This can be filling out a contact form, requesting a quote, registering for promotions, clicking through, interacting through messaging, booking appointments, or a whole host of other actions. Ensure that you prioritize the most important actions for the WordPress development.
What Gives the Business Their Competitive Edge?
Competition is everywhere on the internet, and no matter what business you are developing a WordPress site for, they have some level of competitors across the globe. It is essential that you do a little recon and discover what sets them apart from competitors and utilize that to enhance the site. Please find the most lucrative avenue available to edge out the competition and enhance their brand position among their peers.
Asking the right questions when developing the WordPress site will give you insight into the business you are working for and enhance your ability to provide the ideal site. WordPress development is not a black and white avenue. Many people and programs bring it all together, and utilizing all of these attributes will add significant value to the site and enhance your developmental abilities. Building a WordPress site and finding low-priced web hosting is easy. Adding value and depth to the site through proper development measures is how you will become a top-rated web developer.
