If you own a small business, you already know just how important a website can be. Being online where your customers can find your business and shop your products any time, day or night means more profit, increased brand awareness, and an increase in your customer base. All things that lead to a successful business.

Unfortunately, however, your competition has a website also. And their website is faster which means customers have a much better shopping experience which leads to, you guessed it, more sales. Sales that your business isn’t getting. So, what is all of this leading up to? You need to make your website faster if you want to increase business and become successful in today’s post-pandemic business climate. But how?

While there are many things that you can do to speed up your WordPress website, some are much better than others and those are the ones that we are going to focus on.

With that in mind, we are going to share some of our favourite methods for speeding up a WordPress website:

Choose A Good Host - the best way to speed up your WordPress website, or any website for that matter, is to choose a good web host. While there are many web hosting services available, there are some that are better than the others. When choosing your web host, look for the following features:

• FREE New Site Set Up and Transfer

• FREE Tools

• FREE SSL Certificate

• 24/7 Email Support

• 24/7 Uptime Monitoring

• Easy Drag and Drop Site Builder

• Optional Website Support Plans

• Worldwide Support Agents

• 99.99% Uptime Guarantee

• Business Email Hosting

Start With A Solid Framework/Theme - sometimes, the theme or framework you choose for your WP website could be slowing it down. Bloated frameworks often have a lot of features that you will never use, and that will slow your site to a crawl.

Use An Effective Caching Plugin - WordPress plugins are useful and there is a wide range to choose from. The first plugin you should consider should be a caching plugin as this will help improve page load times.

Optimize Images - automatically optimize your images using an image optimizer. This will reduce the file size of an image, without reducing the quality.

Optimize Your Homepage - you want your homepage to load quickly because this is typically going to be your landing page. Optimize your homepage for faster load times by showing excerpts instead of full posts, reducing the number of posts on the page, and removing any inactive plugins and widgets that you don’t need.

Contact AVHoster

To learn more ways to make your website faster and more reliable, contact AVHoster today and speak with a web hosting expert who can answer any questions you might have.

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