There are two main components of a website URL: the domain name and the extension. Often, we focus more on the domain name instead of the extension. In reality, you need to choose a strong extension to get more positive impacts on your website. When registering a new domain name for your website, you should always choose the strongest and most popular extensions and a reliable web host to ensure that your site will be up and ready for potential customers.
Let’s take a look at some of the more popular domain extensions you can choose from:
.com
.com is a well-known and popular domain extension, which is a great choice if you want to rank well globally. This extension stands for “commercial” and was originally used for businesses and companies. However, it is now a generic extension that can be used for any website.
.net
.net stands for “network” and was originally for Internet-related organizations and companies, like ISPs. Now, there’s no restriction in the use of .net, and it’s also considered a general-purpose extension.
.org
.org is another popular gTLD (generic top-level domain), and it stands for “organization”. It’s originally a miscellaneous extension for organizations that don’t fit to the .com and .net extensions, like research organizations. Again, there’s no official restriction for the use of .org.
Choosing a strong domain name extension for your website is important for the following reasons:
People Assume You Use Popular Domain Name Extensions- an overwhelming number of websites use .com, .net and .org extensions and Internet users have grown accustomed to using websites with these extensions. When people open Google, Facebook, and Amazon, they expect a .com extension. People are familiar with .net extension when they open the website of an ISP and other networking-related businesses. This also applies to the .org extension, when they open websites of charity, religious, and other types of organizations. It’s easier to get direct type-in traffic because people tend to type .com, .net or .org behind a domain name.
Better SEO Performance- Google doesn’t specify what domain name extension it favours, but websites with strong extensions usually perform better in SEO. It is quite rare to see websites with a .biz or .info extension ranking high in the search results. If you want to rank higher and drive more traffic to your website, it would be preferable to choose .com, .net or .org.
More Positive Image- it is harder for people to trust your website if it has more obscure extensions like .xyz or .mobi. The general feeling around .com, .net, and .org websites is that they are more trustworthy and run by professionals. With a strong domain name extension, there’s more perceived credibility about your website, which will contribute to your brand image.
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