There can be many reasons as to why someone develops a website for their business. In some instances, they may be looking to carry out some brand recognition and have a platform that customers can refer to should they have any queries concerning a product or service.
In other instances, a business will want to operate a business online, which is often the case with an eCommerce store.
Operating an eCommerce store is appealing as it allows almost anyone to run their own storefront for very little investment, but it’s important to be aware of the competition when launching a business.
Although the business may have something different to offer than that of other companies, if it isn’t able to ensure that the website is performing at its best, then it could be left behind in favour of the competition.
As well as ensuring all the groundwork is carried out when creating an e-commerce store, it’s important to ensure that the right type of hosting is being used.
Checklist for an eCommerce Business
Before launching a website, it is important to put a checklist together to ensure that there are no issues when it comes to launching the website.
Take Care of What Customers Will See First
An e-commerce website aims to keep customers on the website, so it’s important to consider what aspects of the website customers will see when they first visit. This includes using a professionally designed logo, a breakdown of popular items and clear product descriptions.
Additional Content
As well as offering in-depth product descriptions, those launching an eCommerce website can also find that they’re able to find customers online with the use of additional content such as blogs and tutorials.
Including additional content allows customers to get a better idea of the product or service on offer, meaning that a sale if more likely.
The Checkout Experience
Even if a customer chooses a product and makes it through to the checkout phase, it could still be abandoned if the right experience isn’t in place. As such, the checkout process must be just as seamless as other aspects of the website.
One of the most important aspects of running an eCommerce store is to ensure that the payments are processed are secure and encrypted.
It can also be worthwhile being flexible with payments and delivery options. The more experience can be tailored to online users, the more conversions a website will make in the long term.
Why the Right Hosting Is Important for eCommerce Businesses?
Website hosting is an integral part of any website, but when running an online business, it’s important to ensure that you’re using the right type of hosting. There can be instances where businesses are advised to opt for dedicated hosting, and while this is fine for large corporations, it can be an unnecessary cost for smaller businesses.
Do You Have a Way of Following Up Sales?
As well as offering a seamless experience for those making a purchase on the website, maintaining a good level of aftercare can be a great way of generating repeat customers. For example, forwarding a receipt could be a good opportunity to let customers know what other products of interest are available.
Another great way of strengthening the bond customers is to offer discounts and special offers.
The Effects of Poor Shared Website Hosting
However, using that wrong type of shared hosting could indeed have some detrimental effect on the website.
For example, potential customers may want to browse different products on the website, only to find that they’re met with slow loading times. This can often mean that customers abandon any plans to purchase and move onto another platform.
As well as falling foul of customers, a slow-loading website can also mean that the business isn’t ranking in the right way in search results.
This can be a result of insufficient hosting management, as there will be too many websites being hosted at any one time.
AVHoster.com takes a different approach to shared hosting to ensure that customers are getting all the benefits of dedicated hosting while only having to pay for shared hosting.
AVHoster.com is a business that was put together by several seasoned experts in the hosting sector who realized how much need there was for affordable and professional shared hosting that businesses can rely on, including eCommerce websites.
What Is WooCommerce?
WooCommerce is an open-source platform designed for those running an e-commerce business that’s designed for WordPress. The WooCommerce platform offers users many different features. Including geo-location support and pre-installed payment gateways.
WooCommerce can be installed onto WordPress via a plugin and products can be updated easily, but like WordPress itself, it needs to use the right type of hosting to ensure that customers are getting the service they expect online.
The easy-to-use interfaces offered by both WordPress and WooCommerce means that putting together an online marketplace shouldn’t prove to be difficult. However, to ensure that the website is ranking in search results, owners of e-commerce websites need to ensure that the website is loading quickly.
As well as being able to offer a series of hosting plans that are perfect for conventional website design, the shared hosting on offer is also ideal for those looking to build an e-commerce store that can be scaled accordingly as the business grows.
There can be a lot to factor in when starting an eCommerce store, but web hosting is one of the most important aspects. There is very little point in paying for dedicated hosting when trying to keep costs low, as the nature of this type of hosting is expensive when compared to shared hosting.
However, when using shared hosting, eCommerce store owners need to ensure that they’re using the right provider, otherwise, they run the risk of unexpected downtime.
If you’re in the early stages of developing an eCommerce site or have a functioning store that you would like to transfer, then why not get in touch with AVHoster.com to discuss your project in more detail.
As well as offering an affordable and reliable web hosting service, AVHoster can also offer free migration for eCommerce users to ensure that you’re on the right track when it comes to reliable hosting while having a cost affordable and scalable service for your business.
