Nearly 60% of the earth’s population uses the internet. As such, the trends of the world impact how the internet runs and the content found therein. And because there is low-cost domain registration and low-cost web hosting, the number of sites available on the internet continues to grow. As of 2021, there is an estimated 1.5 billion sites on the internet. This is quite a lot. How then do sites come to be recognized? By following the top trends in the market. A site can only hope to do well in the SERPs by adhering to the trends. Here are some of the top trends for 2021.
The Use of Multi-Cloud Technology
Cloud technology uses digital technology to keep information on the web. This is traditionally done through secure forms such as OneDrive, Dropbox, and cloud hosting services. Large businesses may even use an IMS or a WMS with cloud-based technology to ensure that their supply chain does not have any issues with products.
With 2020 and the pandemic, businesses saw that cloud technology was essential to staying afloat. However, they realized that it was more efficient to use a multi-cloud platform. Multi-cloud is simply using two or more different types of cloud solutions for a business to have better economics. This could be using a secure hosting provider for the central part of a business while using a top-rated web hosting platform for internal files and data.
While using a multi-cloud platform only requires two cloud-based technologies to be used, many are shaping the trend to be three or more. Currently, a 21% organizational trend shows a multiple cloud use of this number. Why? Because the more avenues which are used, the more economical and efficient a business or organization runs. Consider it had multiple departments handling tasks rather than one department trying to run your organization.
Green Hosting
One of the more current trends is called green hosting. This means that the person seeks out domain and web hosting services that have less impact on the environment. How can this be? The trend states that massive servers require an enormous amount of space. Servers can run hot if not controlled by an excellent environment. Therefore, the amount of energy needed to cool massive servers is substantial. This, in turn, leaves a considerable carbon footprint, making them harmful to the environment.
Green Hosting looks for sites that try to use eco-friendly initiatives. This could be using renewable energy to cool their servers, planting trees to offset the carbon footprint, limiting the size of their servers, and such. Green conscientious companies receive REC (renewable energy certificate) or VERs (Carbon offset certificates). The trend for 2021 is to find websites that have the REC or VERs on their hosting pages and to use those companies for their hosting. The top-rated web hosting will have this in the future as the trend grows.
An increase in security
The pandemic complicated internet security, showcasing new threats and vulnerabilities. Google has had Https as a security measure, but the rise of ransomware has also made it to where security will continue to be at the forefront. Cybersecurity is expected to reach $133.7 billion in funding by 2022, showing how much this is a concern to the internet community. Expect that the new protocols in 2021 will continue into 2022 and years to come. This means that domain registration services will need STL certification offered alongside them.
Additionally, low-price web hosting will need to register the sites with the WHOIS directory or similar identifying directory. Gone are the days of complete ambiguity on the internet. Sites that do not have transparency and security measures in place will not rank high on the SERPs and may be flagged as potentially malicious.
Managed web hosting
Perhaps one of the biggest trends for hosting this year is the growth of managed hosting. This means that the person purchases the hosting from the domain and web hosting services, and then the hosting provider covers backups, system updates, and support on their end. Primarily, it is a buy it and forget about it type of maintenance. This co-exists with the rise of DIY websites. While people may have the ability to use drag and drop creation sites or set up a WordPress site, they may not have the technical skills for hosting. That is why the best-shared hosting for WordPress is managed. Businesses use managed web hosting to minimize the amount of time and funds allocated to hosting services. Because managed hosting is so popular, look for it to continue in 2022.