If you wish to have the best website and increase your SERPs (Search Engine Result Pages), you must have the best level of website performance. Formatting your website to meet visitors' expectations of your site and optimizing the content within your site for better loading performance is just the start. Here are some additional tips to keep your website performing at its best.
Run an SEO Audit
Your site's performance in Google and other platforms is mainly dependent upon the organic SEO content of your site. The more organic your site appears, the higher you will rank in Google, Yahoo, Bing, and MSN. Lacking to understand the SEO of your site is why many sites, such as CMS, fail in ranking on the top result pages.
Be careful with your SEO. Customers need to be able to read the content you provide with ease. Anytime you have weird SEO phrases or words placed within your text, you can lose some of your target audience.
Together is better for HTTP
Visualize your site as an online puzzle. The server must load each part of the puzzle through your HTTPS requests. Pieces of your site could include text, various fonts, images, movies, CSS, C++, and JavaScript. This process can take some time and should ideally be done before your site goes live. The best way to maintain optimal website performance regarding your HTTP requests for your page is to combine codes to minimize the number of requests. If you already have your site up and going, use a YUI compression tool to minify the various codes within your site.
Websites that are already live are strongly encouraged to have a professional look at the various codes used within their site, checking for any coding errors, loading loops/glitches, and minifying their codes properly.
Know the order of things
Website loading flows from top to bottom. How does this play into your website's performance? Sites with heavy content on the top of the loading hierarchy are more likely to load slower and be less engaging. Place images at the top of the page and any non-java-dependent content. Java Scripting takes the most considerable load and should be saved for last.
Performing a detailed matric on the site's rendering should show you your site's priorities and loading order. Should you find an abundance of JavaScript being frontloaded, you will need to re-program the content to load later in succession. This may require you to use a professional website developer. However, you may use JavaScript management plugins from your domain and web hosting services if provided.
Get it off of a single server system.
A huge factor in your website's performance is how the content is stored and then distributed to your visitor. The top-rated web hosting will have a CDN (Content Delivery Network) to optimize loading. CDN's functionality is based upon having multiple servers, which cut up your site's content into smaller and more manageable parts. These parts are then distributed to the various servers and re-assembled when the user accesses the site. CDN's help the most is in the accessibility of more meaningful content. Because the content is broken into smaller parts, once the images and lower-sized content are given to the user, the other content is typically available.
There are various CDN networks available. Some domain and web hosting services offer CDN services. Check which services are the best for your site's needs. Not sure about how a CDN will affect your site's functionality and web performance, contact your domain and web hosting services customer support.
The right images make for better web performance.
Perhaps the most crucial part of having the best web performance is to keep your visual content under control. Images are essential for social media sharing and forming connections with your potential target audience. Yet, if your images are not saved as .jpg or .png, they may be substantially lowering your website's performance. Additionally, layers may be associated with the image if your image has been enhanced in Photoshop or other Photography enhancement programs. Compress your image layers and save your image in a resolution acceptable for web viewing.
Testing
Check the speed with a speed test if you wish to know how well your website performs. There are various website speed tests available, ranging from your upload and download speeds for your site to more specific and in-depth speed tests. It is suggested that a test be performed on various platforms and devices to ensure adequate information. Only by understanding the weakness of your site can you take steps to make your site more potent.