Imagine going to a restaurant and standing for hours to get a table. Once you arrive at the table, you sit for another hour before you can order and then wait for two more hours before your meal arrives. Most of us would not. We would leave and find another place with quicker and more efficient service. The same can be said about your website. If the performances are weak and slow, you will not have the best level of customers visiting your site.
Quickness is key
To captivate a potential client, you must be able to show that person the content of your site in less than 3 seconds. Remember, this is a new customer, and they wish to see content now. Therefore, the quicker you can produce visuals, the better. Running matric software will help you understand any weaknesses you may have in your site loading.
When testing the loading speeds that you perform checks on various platforms, keep in mind. Chrome, Explorer, and Firefox tend to be the top three browsers used. However, Amazon and Apple's mobile-based platforms should also be checked.
No one likes a glitch.
The quickest way to minimize your target audience is to have a site with glitching content. New customers base the products, goods, and services offered based upon the site's functionality. Poor performance with the page equivalates to a faulty product, even if you have an e-commerce site offering goods or services unrelated to the web. Therefore, perform beta testing on your site before going live, compress content to maximize the performance speeds, and eliminate any glitches or lags you might have with the web performance.
Too big is too much
Many times sites seeking new customers will fail to reach their intended target audience due not to the lack of content but the size of the content being offered. This is especially true for downloadable content. Because downloadable content can be overlooked, as generally the content is housed within your website's domain and web hosting services platform and not on the site itself, and overall performance can appear superb, users must make it a point to check it.
While the user's upload and download speeds play a part in how well the website performs when accessing downloadable content, the site's developer also has a responsibility to ensure that they use the top website hosting to maximize their bandwidth for new customers.
For the best results, compress files to allow for better downloading.
Reloading Websites and New Customers
New Customers may or may not make a purchase the first time visiting your site. This brings up a significant consideration for website development which is reloading. Static Cache should be implemented into any site focused on building their target market base. Static Cache uses the temp folder to store information within a person's computer, which can be uploaded when the potential client revisits your site. Using Static Cache, the website's loading performance is enhanced—no one likes to have to wait for pages and content to load.
Social and mobile Forwarding
Equally crucial to the original rendering of the site and reloading of the site for new customers is the forwarding HTTPS of your site. Creating a completely different site for your mobile users must be done tactfully. Specifically, when using domain name registration services, forwarding HTTPS addresses must be kept to a minimum. The more you move around, the longer the site will take to load and the less apt to gain new customers. For example, if you have a site that takes 3 seconds to load and gets forwarded five times before reaching the home page of your mobile-friendly site, the potential load time is 15 seconds which is way too long to expect any new visitor to wait.
Social media integration with your site should open in a new web tab. Do not navigate away from your page, encouraging the customer to stay away instead of engaging with your site. Additionally, when you navigate to a social media site and change the website address, the user must either remember your site's address or hit the back arrow and reload the site. This again creates lags in the website's overall performance and should be avoided.
Gaining new customers
Perhaps the best way to ensure that your site has the best web performance for new customers is to ensure that you have the website organized and optimized on a top-rated web hosting service. Each page should have a dedicated folder that can be accessed quickly by the hosting service. Pages should follow the guidelines of the HTTPS protocol. The owners of sites should also be aware of page upload/accessibility times. Some platforms upload website design and content changes immediately, whereas others require 24 hours. Minimize the downtimes of your site if you wish to have a higher number of new customers.