We live in a digital age and receive a significant amount of our information through mobile devices, but that does not mean that more traditional marketing forms are unnecessary. Actually, Radio and TV Marketing has shown to reach up to 92% of all people. Over 50% of people claim they listen to the radio daily. We all still indulge in a good television show a few times per week, so if you neglect to utilize these amazing marketing resources, you could be missing out on substantial SMB growth. Radio and TV Marketing benefits are real and here are just some of them.
Targeted Viewers
Television and radio ads have been around for many years. The first television ad came on the air in 1941 for the Bulova watch company, and radio advertisements are even older, with the first one airing in 1922. Since then, radio and television have been able to target viewers based on times of day and days of the week. It can be easy with radio and television, in many ways, to target your expected market. For example, older individuals and retirees tend to watch more daytime television, so insurance companies, law offices, and similar genres tend to advertise during that time. More high-end smartphone and technology-based ads tend to run later in the day when younger viewers are at home relaxing in front of their television.
Increased Brand Awareness
Brand recognition is a vital part of marketing. You want your brand to be represented positively and viewed many times to ensure customers know who you are. Radio and TV Marketing can accomplish this beautifully for any SMB, and they often work together to reinforce brand awareness. TV ads running provide a visual perspective to your customers and showcase the values of your business. A television ad tends to run multiple times during a show or series of shows on live TV and certain streaming apps, so your customers will certainly become aware of your brand. Radio ads reinforce brand awareness by reminding the customers of the brand while they are out and about. Both working together will maximize brand awareness and recognition.
Localized Marketing at its Best
Television is an excellent way to market your business on a regional or even global scale. However, local channels and radio stations provide an opportunity to reach clients on a local level. Radio and TV Marketing is not merely based on global or national reach. You will find, especially with the current trend of buying local and supporting SMBs, that advertising on these local entities will provide more business. Local ads target a little tapped market, but one that remains forever essential for growth. National and international companies all started somewhere, and most of them began with localized Radio and TV Marketing strategies that allowed them to grow over time.
It Will Cost Money Up Front
Some SMBs tend to stay away from Radio and TV Marketing for financial reasons. It can be slightly expensive to run radio ads, but due to production costs and television's visual needs, it can be even more expensive to place an ad there. However, as the old saying goes, “You have to spend money to make money.” The return from Radio and Television Marketing strategies can be felt almost immediately so that the seemingly large investment you make for your advertising campaign has the potential to bring in a significant ROI.
Radio and Television is Always Available
One of the main benefits of Radio and TV Marketing is the fact that it is always available. Even though most people have a streaming app, cable, or satellite company they use, there are still localized channels offered for free. These channels are always available for customers and run ads every 8 to 10 minutes. Radio is even more available, and radio frequencies are unique as they can be transmitted even when other communication avenues are down. Radio and TV Marketing allow you to maintain constant communication with your clients during their everyday lives no matter what.
Some people may hold that other, more technologically advanced avenues have replaced radio and TV Marketing. The facts do not lie. People have and always will watch television. They have and always will listen to the radio, and marketing in these entities allows you to broaden the reach of your SMB and reach customers on a more versatile platform. Investing in Radio and TV Marketing remains essential for businesses of all sizes. Just because it is no longer the sole means of advertising does not mean it has lost its relevance. Throughout your marketing campaigns, you will discover new ways to reach prospective customers. For Instance, Marketing Automation is becoming more popular than ever before.
