Your website's SEO is the lifeblood of your page's visibility. As Google continuously changes the algorithm used for their SERPs (search engine result pages), you must understand the best methods of boosting your site ranking. While several methods are available for increasing traffic, SEO remains the best long-term methodology for increasing visibility and driving potential viewers to your site. Here is how Google Analytics thinks you should go about improving your website's SEO in 6 steps.
Step 1. Know Changes when they happen with Custom Alerts
The changes in Google's algorithm are typically conducted in stages. For website owners, this means that you must either be notified of the changes as they happen or continuously scroll the internet for information about updates. That is, of course, if you do not have custom alerts. Custom Alerts work much like push notifications in that they contact you immediately if there is a sudden change in your traffic to your site. As sudden drops signify that your site no longer meets one of the standards set for the algorithm, custom alerts are a great thing to use for your SEO.
Step 2. Know how your SEO is being used in Search Engines
In most cases, analytics not synced to your website will only show information about engagement with your domain and web hosting services. Google recommends that you sync your analytics with their search engine to get more precise information on your SEO. Syncing will show the click-through rate, the average ranking, and the number of times your site shows up in SERPs. SEO content can then be updated to ensure the maximum number of visits occur and that your intended analytics match the actual numbers.
Step 3. Choose your words wisely
SEO is highly dependent upon the words that you use. While algorithms are based on a few factors, from SEO to calculating the fastest shared hosting WordPress and other sites have to offer, analytics and search engines rely primarily on the internal content of the site. Use an SEO query report or a Keyword plug-in on your WordPress site to maximize the number of words people seek information about.
Step 4. Optimize the landing conditions
The first thing that people will see when they visit your site is your landing page. But is the page worth visiting? Are there images that load slowly or text with grammatical or sentence structure issues? Is the site engaging? If any of these questions were negative, you might need to re-vamp your landing page.
Look at your analytics and find the average bounce rate for your site. If the time spent on your site is low, you will need to analyze your site to find out why. Compare your site with the sites performing in the top SERPs. SEO is a skill that takes time and practice to master. Using information from those who are doing well is one way to increase your website's SEO.
Step 5. Keep it fresh
You would not leave something old in your refrigerator as it would eventually start to smell. The same thought process should apply to your website. Old content needs to be updated regularly to ensure that the information is (a) changing to meet the changing algorithms of Google, (b) new organic content offered for the algorithms, and (c) provides your target market with new content to engage with. Keep in mind that old sites are viewed as old by Google and appear further back in the SERPs. Keep it fresh, and you will be better ranked.
Step 6. Boost your speed
Loading speeds have become a massive factor for analytical data and SERPs. The fastest shared website hosting WordPress and other domain and web hosting services are generally rated higher in the SERPs. Perform a speed report on your site. If any aspect of your site takes more than 2 seconds to load, it is considered slow by today's standards. The fastest sites on the internet take less than a second to load.
Adjust the speed of your site by having the buying WordPress hosting, which offers a guaranteed speed rate. This will help when you optimize your site for search engines. Media including images and videos should be formatted for the web.
Conclusion
To boost your website's SEO, you must constantly keep the information fresh and accurate. Your website should be tested frequently, and the analytics compared to expectations from keyword placement to speed adjustments. SEO content should also focus on correct annotations in text, studying user engagement and customized SEO dashboards and reports.
