Our previous blog shared our top tips and things to consider when choosing a winning domain name. For example, it’s important to make sure it’s memorable and to avoid trademark infringement. Another thing that is important when it comes to domain management is securing your domains. 

Your domain is an asset.

Domains are vital to any brand’s online identity and are often digital storefronts. The more important they become, the stronger the case for viewing them as intellectual property (IP) assets becomes. The World Intellectual Property Organisation (WIPO) defines IP assets as ‘part of the non-physical property of a business, which means they are legally protected. And because of the significance, Darts-IP has reported an increase in legal expertise when analyzing a potential domain name purchase.

Pick a security-focused registrar.

So, how can you protect that all-important asset? Choose a domain name registrar that utilizes a hardened portal that actively checks for security and code vulnerabilities. By choosing a registrar that does this regularly, you’ll be able to see if you demonstrate strong internal security controls. If you don’t, they'll be able to help you improve and stay on top of this. 

Consider using multi-factor authentication. 

These days many internal security controls require us to use multi-factor authentication. This is a great way of providing an additional strong layer of security if login credentials are compromised. For context, social media platforms don’t have this. When it comes to things like domain login, DNS and website management accounts, this is vital!

Don’t forget about emails. 

Amidst the excitement of purchasing and setting up your new domain name, the email you set up along with it can sometimes be forgotten about. It’s important to research your email providers alongside your domain provider and make sure they adhere to the latest security measures in email delivery. You want a provider that sets up email signatures using DomainKeys Identified Mail (DKIM) to help prevent things like phishing emails and other types of spam. 

It’s important as a business owner to put in the time and effort for things like internet safety and security. It doesn’t have to be overwhelming! Whether it comes to hosting or buying a domain, here at AVHoster, we are here to help.

Sunday, April 25, 2021

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